Marketing Statistics for 2023

Digital marketing provides the necessary means to connect with possible clients using the Internet and other forms of online communication. Such strategies often surround various channels to promote products or services, including search engines, social media, and email.

But what percentage of marketing is digital? How big is the digital marketing industry? And what is its growth/success rate worldwide? The latest marketing facts and data for 2023 provide the necessary insights into the trends and strategies that shape your digital business.

As a result, the following article digs into the details and analyzes different aspects of digital marketing as a modern online solution.

Fascinating Marketing Statistics for 2023

Let’s not rush into anything and start with an overall glance at some of the most fascinating marketing statistics collected for 2023.

Here is a peek at some vital marketing statistics:

• The global digital marketing market was valued at $350 billion in 2020 and should reach $786.2 billion by 2026.
• The compound annual growth rate of online marketing from 2020 to 2026 is projected at 9% on average.
• 63% of businesses have extended their digital marketing budgets over the past year to keep up with the competition.
• Considering the technological advances, 72% of overall marketing budgets get put toward digital marketing channels.
• 49% of businesses worldwide claim that organic search provides the best marketing ROI in their industries.
• Consumers are 155% more likely to look up brand-specific phrases after they’ve been exposed to display ads.
• The likelihood of users converting is 59% when they search after initially seeing a related display ad.
• Pay-per-click digital advertising returns $2 on average for every $1 spent, which is a whopping 200% ROI.
• Paid ad channels with the highest calculated ROI are Facebook ads and Google Ads, among several other choices.
• Digital ad spending worldwide is estimated at $441 billion in 2022 and should reach $485 billion by the end of 2023.

Impressive, right? Now let’s learn more in detail.

General Marketing Statistics

So, digital marketing has become a part of all businesses by providing cost-friendly approaches to reach millions of people. But is that it?

Here are some of the most significant marketing industry statistics:

1. The global digital marketing market was valued at $350 billion in 2020 and should reach $786.2 billion by 2026

(Source: PR Newswire)

The digital marketing value increases as the importance of online presence for businesses and more people use online platforms.

Accordingly, the global digital marketing market was valued at $350 billion in 2020 and should reach $786.2 billion by 2026.

2. The compound annual growth rate of online marketing from 2020 to 2026 is projected at 9% on average

(Source: PR Newswire)

But how fast does digital marketing grow? PR Newswire has analyzed the factors that affected the industry’s growth and reported the results.

Accordingly, the compound annual growth rate of online marketing from 2020 to 2026 is projected at 9% on average.

3. 63% of businesses have extended their digital marketing budgets over the past year to keep up with the competition

(Source: LocaliQ)

Knowing how extensive digital marketing is, it’s no surprise that most businesses turn to it more commonly as a valuable strategy.

Based on data from LocaliQ, 63% of businesses have raised their digital marketing budgets over the past year to keep up with the competition.

4. Considering the technological advances, 72% of overall marketing budgets get put toward digital marketing channels

(Source: WebStrategies)

Rapid technological advances have revolutionized how users live, work, and communicate worldwide, forcing businesses to pick new strategies.

Accordingly, considering the technological advances, 72% of overall marketing budgets get put toward digital marketing channels.

5. 49% of businesses worldwide claim that organic search provides the best marketing ROI in their industries

(Source: Backlinko)

While online advertising is a valuable approach in digital marketing, it’s not always the best, and SEO and organic search often work better.

Based on data from Backlinko, 49% of businesses worldwide claim that organic search provides the best marketing ROI in their industries.

6. Between 2020 and 2021, there was a 14% growth rate in online marketing budget spending across various businesses

(Source: LocaliQ)

As previously mentioned, digital marketing is a rapidly growing industry, with more businesses investing big bucks to reach their audience.

According to LocaliQ, there was a 14% growth rate in online marketing budget spending across various businesses between 2020 and 2021.

7. According to marketers, content marketing and SEO are by far the highest-performing digital channels with the best ROI

(Source: Databox)

Content marketing and SEO are the primary pillars of the industry that work great across businesses and provide top marketing results.

Based on data from Databox, content marketing, and SEO are by far the highest-performing digital channels with the best ROI.

Marketing Statistics by Advertising

Online advertising utilizes multiple digital channels, such as social media, search engines, etc., to reach a target audience. But which ones work?

Here are the top marketing strategy statistics by advertising:

8. Consumers are 155% more likely to look up brand-specific phrases after they’ve been exposed to display ads

(Source: SERP Watch)

Display ads use graphics like images or videos to boost the sales of a product or service online. But do they deliver better results?

According to SERP Watch, consumers are 155% more likely to look up brand-specific phrases after they’ve been exposed to display ads.

9. The likelihood of users converting is 59% when they search right after initially seeing a related display ad

(Source: LocaliQ)

But looking up brand phrases doesn’t necessarily lead to better results. Can display ads successfully increase the conversion rates of a business?

Based on data from LocaliQ, the likelihood of users converting is 59% when they search right after initially seeing a related display ad. So, yes!

10. Pay-per-click digital advertising returns $2 on average for every $1 spent, which is a whopping 200% ROI

(Source: WordLead)

Return on investment evaluates the profitability of a marketing campaign and provides key metrics to help businesses make informed decisions.

Accordingly, pay-per-click digital advertising returns $2 on average for every $1 spent, which is a 200% ROI, perfect for most industries.

11. Paid ad channels with the highest calculated ROI are Facebook ads and Google Ads, among several other choices

(Source: HubSpot)

Paid advertising channels affect a marketing campaign on different levels, leading to diverse results when compared. So, which ones work better?

Based on data from HubSpot, the top paid ad channels with the highest calculated ROI are Facebook ads and Google Ads.

12. Digital ad spending worldwide is estimated at $441 billion in 2022 and should reach $485 billion by the end of 2023

(Source: Insider Intelligence)

Based on studies from Insider Intelligence, digital ad spending worldwide is rising as the competition forces businesses to spend more bucks.

Accordingly, the number was estimated at $441 billion in 2022 and should reach $485 billion in 2023, considering the boost in user demand.

13. Customers are 70% more likely to purchase from a retargeting ad, whether through displaying promotions or sending emails

(Source: WebFX)

Retargeting ads are promotions that aim at users who’ve already shown an interest and interacted with a website or brand.

Based on data from WebFX, customers are 70% more likely to trust a retargeting ad, whether through displaying ads or sending emails.

14. The pay-per-click marketing approach generates twice the number of visitors compared to an average SEO campaign

(Source: Techjury)

SEO strategies work 24 hours daily, but your web traffic will immediately fall to zero if you stop investing in a PPC campaign.

In contrast, a solid pay-per-click marketing approach generates twice the number of visitors compared to an average SEO campaign.

Marketing Statistics by SEO

Search engine optimization involves strategies that attract more website traffic from search engines. But how big is the SEO market?

Here are the most significant marketing facts by SEO:

15. In 2019, the search engine optimization industry was worth $43 billion, projected to reach $86 billion by the end of 2023

(Source: The Business Research Company)

Practical SEO approaches often involve keyword research, on-page and off-page website optimization, link building, and active content creation.

According to its success over the years, the SEO industry has grown and is projected to reach $86 billion by the end of 2023.

16. Businesses with an active blog get 55% more website traffic, which is incredible considering the budget required to achieve it

(Source: HubSpot)

A blog offers a platform to communicate your opinions, ideas, and experiences with a global audience and attracts more web traffic.

According to HubSpot, businesses with an active blog get 55% more website traffic, which is incredible considering the budget.

17. Depending on the implemented strategy, big businesses often spend from $10,000 to $20,000 on SEO per month

(Source: RS Web Solutions)

The SEO budget is quite flexible, with small to medium-sized companies spending around $1,000 to $5,000 monthly to rank on search engines.

In contrast, larger businesses often spend from $10,000 to $20,000 on SEO per month, depending on their implemented strategy.

18. Only 25% of the users go to the second page of Google, meaning 75% of potential clients never move past the first page of the SERP

(Source: Inter-Growth)

The Google Search Engine Results Page shows the outcomes for a search query and ranks websites according to several SEO factors.

But why is it important to rank higher on the search engines? Well, because 75% of the users never scroll past the first page of the SERP.

19. The top-ranking website in Google organic search results has an average click-through rate of 39.8%%

(Source: Backlinko)

As mentioned previously, 75% of the users don’t go to Google’s 2nd page, but is there a difference between websites ranked on the 1st page?

Yes! The top-ranking website in Google has an average click-through rate of 39.8%, while the second and third-ranking results get 18.7% and 10.2%.

20. Organic CTR ratios provide helpful insight into the strategies companies invest in across industries, with an average of 3-5%

(Source: Databox)

CTR ratios vary depending on SERP rankings, user search intent, device type, business industry, and other factors. But what’s the average?

According to data from Databox, nearly half of the respondents claim their average click-through rates range between 3-5%.

21. There are over 200 factors Google’s algorithm looks at when ranking a website, making it highly advanced to obtain SEO expertise

(Source: Backlinko)

Users wonder why SEO services and search engine optimizers cost a business thousands of dollars monthly; because SEO is too complicated!

According to Backlinko, Google looks at over 200 factors when ranking a website, making it highly advanced to obtain SEO expertise.

Marketing Statistics by Social Media

Social media marketing involves sharing content on social channels to engage with potential customers. But is it worth it in 2023?

Here are the top marketing analytics statistics by social media:

22. The social networking websites in the US had a whopping annual revenue of $81.8 billion in 2022, pointing to its market size

(Source: IBISWorld)

Social media marketing data proves how fast the space is evolving, and you don’t want to miss out on this opportunity. But how big is the market?

According to IBISWorld, social networking websites in the US had an annual revenue of $81.8 billion in 2022, pointing to its market size.

23. Considering the social media advantages, 17% of a business’s marketing budget goes toward social marketing channels

(Source: Statista)

Social media marketing can significantly impact brand awareness and overall engagement between consumers and businesses. But how much?

In a survey by Statista, marketers in the US spend 17% of their marketing budget on social marketing, pointing to its importance in the country.

24. Over 91.9% of companies use social media to engage with customers, boost brand awareness, and build a solid online presence

(Source: Statista)

Although social media started as an entertainment and communication utility, it evolved into a powerful marketing tool.

As a result, over 91.9% of companies use social media to engage with customers, boost brand awareness, and build a solid online presence.

25. 93% of modern businesses are active on Facebook, and 86% use Facebook advertising as a primary marketing tool

(Source: LocaliQ)

Facebook has become a gigantic social media platform with many features and a massive community of almost 3 billion users.

As a result of its reach, 93% of businesses are active on Facebook, and 86% use Facebook advertising as a primary marketing tool.

26. TikTok is the fastest-growing platform, with 40% of modern businesses planning to include TikTok in their marketing strategy

(Source: Browser Media Agency)

All channels have faced an increase, but TikTok is the one that took the crown as the fastest-growing social media network in 2022.

As a result, according to Browser Media Agency, 40% of businesses plan to include TikTok in their marketing strategy.

27. 91% of consumers access social media networks from a mobile device, pointing to the importance of a solid mobile marketing strategy

(Source: LocaliQ)

Nowadays, with smartphones becoming a necessary gadget in our lives, social media platforms come with superb Android and iOS applications.

As a result, 91% of consumers access social media from a mobile device, pointing to the importance of a solid mobile marketing strategy.

28. Since the launch of IG business accounts, 90% of Instagram users have followed at least one brand on the platform

(Source: LocaliQ)

An Instagram business account provides utilities for brands to promote their social presence online, including analytics and advertising tools.

As a result, since the launch of IG business accounts, 90% of Instagram users have followed at least one brand on the platform.

Marketing Statistics by Email

Email marketing is another vital strategy that involves sending commercial messages to target audiences to promote services. But does it work?

Here are the most significant marketing results by email:

29. The email marketing industry is currently worth $9.62 billion, but it’s set to reach $17.9 billion by 2027

(Source: Statista)

Although the email marketing market size is less significant than the rest of the solutions, it helps many generate conversions worldwide.

According to data from Statista, the email marketing industry is worth $9.62 billion, but it’s set to reach $17.9 billion by 2027.

30. The average email open rate across all industries is 80%, and the middle click-through rate is 2.78%

(Source: Marketing Insider Group)

Email open rate and click-through rate are the two primary metrics when running email marketing campaigns for your business.

According to data from the Marketing Insider Group, the average email open rate across all industries is 80%, and the click-through rate is 2.78%.

31. The number of global email users will grow to 4.48 billion by 2024, the largest network of users worldwide

(Source: Statista)

Email services have been a part of our lives for a long time as a digital counterpart to traditional mailing systems worldwide.

As a result, it has the largest network of users worldwide, with the numbers projected to grow to 4.48 billion by 2024

32. Small businesses believe that email marketing is the channel that brings them the highest return on investment

(Source: Campaign Monitor)

Different marketing campaigns have various ROIs depending on the business and industry you run your strategies.

According to Campaign Monitor, small businesses claim that email marketing is the channel that brings them the highest ROI.

33. The average ROI through email marketing is $36 for every $1, meaning you’ll receive 36 times more if you invest a dollar

(Source: Constant Contact)

As mentioned in previous paragraphs, email marketing isn’t the most significant marketing strategy, but it works best for many.

Accordingly, the average ROI through email marketing is $36 for every $1, meaning you’ll receive 36 times more if you invest a dollar.

34. 33% of users will open an email because they think the subject line is catchy, pointing to the importance of a good title

(Source: LocaliQ)

The subject line of an email is highly critical as it behaves as the first point of contact between your business and users worldwide.

Accordingly, 33% of users will open an email because they think the subject line is catchy, pointing to the importance of a good title.

35. 64% of small businesses utilize email marketing as a critical strategy to reach their ideal customers worldwide

(Source: Campaign Monitor)

Email marketing works competently for large and small businesses as it reaches users more likely to convert globally with minimum expenses.

Accordingly, based on Campaign Monitor, 64% of small businesses use email marketing as a vital strategy to reach their customers worldwide.

Wrap Up

Now you know much more! Marketing statistics and its strategies play a crucial role in the success of any modern business. Accordingly, they provide essential insights into user behavior, industry trends, and the efficiency of a marketing campaign by analyzing the data.

As a result, businesses can better understand their audience and develop effective marketing campaigns using analytics tools and techniques. So, keep up with the latest data, study all information, pick the best utilities, and design the correct marketing strategy that works for you.

FAQs

• Why are digital marketing statistics essential?

Digital marketing statistics make a difference in a few steps; First, they help you prioritize your efforts by knowing what channels might require more resources beforehand. Second, statistics help you stay competitive by providing data on what everyone else is doing to help you stay ahead. And finally, the marketing data can reveal patterns and trends that can help you to pinpoint better approaches and detect new platforms where it makes sense to be an early adopter.

• What are the biggest content marketing trends in 2023?

According to data from HubSpot, marketers plan to invest more in short-video content, which has taken center stage in 2023. As a result, 90% of online marketers using short-video plan to increase or maintain their current investment in 2023.

• What are the five marketing trends and predictions for 2023?

According to data from HubSpot, in 2023, the influencer marketing strategies will evolve into a joint marketing tactic, video marketers will invest more in short forms of content, social media will become a customer service utility, more businesses will leverage SEO to dominate search traffic, and mobile optimization will be even more critical.

Sources

• PR Newswire
• LocaliQ
• WebStrategies
• Backlinko
• Databox
• SERP Watch
• WordLead
• HubSpot
• Insider Intelligence
• WebFX
• Techjury
• The Business Research Company
• HubSpot
• RS Web Solutions
• Inter-Growth
• Backlinko
• Databox
• IBISWorld
• Statista
• Statista
• LocaliQ
• Browser Media Agency
• Statista
• Marketing Insider Group
• Statista
• Campaign Monitor
• LocaliQ